How Online Reviews impact Hotel and Restaurant Res...

A survey conducted by TripAdvisor, in collaboration with Ipsos MORI, confirmed the important role played by online reviews during the booking of a hotel or restaurant. The opinions of travelers, in fact, not only significantly influence customer decisions, but also affect the online reputation of accommodations, restaurants and other types of premises. The study carried

Google Maps Reviews: Risks and Opportunities for H...

The reviews on the Google map concerning hotels, restaurants and all other types of tourist facilities are taking on an increasingly important role, also to obtain direct bookings (as opposed to portals such as Booking and TripAdvisor). Let’s see what is changing and what are the risks and opportunities given by Google Maps to tour

SEO and Reviews, a lucky marriage

The importance of been reviewed The believing that the other opinion does not count, is true only for the construction of one’s self-esteem. If you have to sell, the review is a very important tool that you can’t ignore. The advantages in terms of search engine optimization are appreciable: opinions fall within those that are

Reviews: Are they really important?

The wise philosopher Epictetus wrote in the second century: Men are agitated and upset, not by things, but by the opinions they have of things. And this is still true today; indeed, perhaps today it is truer than ever. The expansion of the world of online commerce, the birth of user communities, communication between consumers

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