Growth strategy based on reviews

The best way to have a review is just asking for it. But sometimes this is not enough. At first glance, in our audience, there will be those who do not want to leave any, and those who will write one that isn’t usable for our purpose. To have a method that helps to develop

Google reviews can do magic for your business

Google reviews are amazing: they can increase reliability, reputation and can prove that you are as strong as you say. And, more importantly, we don’t have to ignore that, those reviews on Google My Business, can give you an SEO boost.  Google My Business is a free tool that allows your business to promote itself

A great problem called fake reviews

The phenomenon of fake reviews is technically defined as “astroturfing”. This is the procedure through which it is possible to positively or negatively influence the turnover of a user through the reviews publication. In this case, the practice is performed by subjects who have never used the service provided by the restaurant, shop, hotel, and

What are reviews and why they are so important for...

To understand the crucial role that reviews play we start from reasoning how it was done some decades ago before the Web had the popularity it has now. What did you do before going to a barber to get service? There was the friend who recommended you that man, the other friend who recommended you

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