Growth strategy based on reviews

The best way to have a review is just asking for it. But sometimes this is not enough. At first glance, in our audience, there will be those who do not want to leave any, and those who will write one that isn’t usable for our purpose. To have a method that helps to develop

Google reviews can do magic for your business

Google reviews are amazing: they can increase reliability, reputation and can prove that you are as strong as you say. And, more importantly, we don’t have to ignore that, those reviews on Google My Business, can give you an SEO boost.  Google My Business is a free tool that allows your business to promote itself

A great problem called fake reviews

The phenomenon of fake reviews is technically defined as “astroturfing”. This is the procedure through which it is possible to positively or negatively influence the turnover of a user through the reviews publication. In this case, the practice is performed by subjects who have never used the service provided by the restaurant, shop, hotel, and

What are reviews and why they are so important for...

To understand the crucial role that reviews play we start from reasoning how it was done some decades ago before the Web had the popularity it has now. What did you do before going to a barber to get service? There was the friend who recommended you that man, the other friend who recommended you

Online product reviews and seller reviews

Your business is smart and it studies his strategies and reflects on previous marketing campaigns to prepare for future moves. He is aware that the brand reputation based on customer feedback represents a fundamental step to grow as a solid company. You can make better decisions for the interest of your business, not only through

How to avoid negative reviews

Allowing people to write reviews for your e-commerce has a big positive impact on your online reputation. And although negative reviews are not the end of the world. But even if they contribute to giving reliability to the company, you should certainly not encourage them. In this regard,  we will show you how to avoid

Negative reviews can become growth opportunities f...

The relationship between the customer and the company is the key to run every successful business. It does not matter the sector in which your business is operating. If you do not take care of your company reviews it be will difficult to achieve your goals. If your customers are satisfied, you will be aware

How Online Reviews impact Hotel and Restaurant Res...

A survey conducted by TripAdvisor, in collaboration with Ipsos MORI, confirmed the important role played by online reviews during the booking of a hotel or restaurant. The opinions of travelers, in fact, not only significantly influence customer decisions, but also affect the online reputation of accommodations, restaurants and other types of premises. The study carried

Google Maps Reviews: Risks and Opportunities for H...

The reviews on the Google map concerning hotels, restaurants and all other types of tourist facilities are taking on an increasingly important role, also to obtain direct bookings (as opposed to portals such as Booking and TripAdvisor). Let’s see what is changing and what are the risks and opportunities given by Google Maps to tour

SEO and Reviews, a lucky marriage

The importance of been reviewed The believing that the other opinion does not count, is true only for the construction of one’s self-esteem. If you have to sell, the review is a very important tool that you can’t ignore. The advantages in terms of search engine optimization are appreciable: opinions fall within those that are

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