Growth strategy based on reviews

The best way to have a review is just asking for it. But sometimes this is not enough. At first glance, in our audience, there will be those who do not want to leave any, and those who will write one that isn’t usable for our purpose. To have a method that helps to develop

A great problem called fake reviews

The phenomenon of fake reviews is technically defined as “astroturfing”. This is the procedure through which it is possible to positively or negatively influence the turnover of a user through the reviews publication. In this case, the practice is performed by subjects who have never used the service provided by the restaurant, shop, hotel, and

What are reviews and why they are so important for...

To understand the crucial role that reviews play we start from reasoning how it was done some decades ago before the Web had the popularity it has now. What did you do before going to a barber to get service? There was the friend who recommended you that man, the other friend who recommended you

How to avoid negative reviews

Allowing people to write reviews for your e-commerce has a big positive impact on your online reputation. And although negative reviews are not the end of the world. But even if they contribute to giving reliability to the company, you should certainly not encourage them. In this regard,  we will show you how to avoid

Negative reviews can become growth opportunities f...

The relationship between the customer and the company is the key to run every successful business. It does not matter the sector in which your business is operating. If you do not take care of your company reviews it be will difficult to achieve your goals. If your customers are satisfied, you will be aware

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