Google reviews are amazing: they can increase reliability, reputation and can prove that you are as strong as you say. And, more importantly, we don’t have to ignore that, those reviews on Google My Business, can give you an SEO boost. 

Google My Business is a free tool that allows your business to promote itself on the search engine and Google Maps. And, from the user’s point of view, to find your primary information.

You can create your card to give your customers some of your main information as contact details, opening hours, photos, videos and, of course, reviews. At first look, you might think that reviews like “I liked their pizza” is useless. But I encourage you to keep your mind open.

One of the most important SEO activities is link building. That means to go searching for good connections and to build links on important websites. When a search engine crawls web pages and finds these links, it tells Google that the content is reliable and valuable. And this is great for your business. Let me explain better: if you have a pizzeria and the most important websites in your niche decide to link your site, Google recognizes that you are reliable and rewards you by bringing you up on search engines.

With reviews on Google, it’s the same.

A positive review says to Google that your business is trustworthy and reliable, making you earn SEO points.

Furthermore, the more positive reviews you get and the more stars you get, the more traffic you will receive. People like trustworthy websites. Reviews on Google are useful to influence user experience, clickthrough rate, and business perception.

Some statistics about the power of online reviews

63.6% of consumers check a company’s Google reviews before visiting its website;

94% of people say that an online review influenced them to avoid a brand or product;

90% of consumers read about 10 online reviews to understand if he can trust a company;

positive reviews can increase conversions by 270%;

Google reviews help your company to stand out from competitors too.

But, unfortunately, it’s not enough to collect a few reviews and then rest: 85% of consumers don’t trust a website with reviews written more than three months ago and only 40% consider them as useful when the reviews are written in the last two weeks.

This is why it is important to regularly ask your customers to leave you reviews on Google.

The numbers are clear: it’s time to get some reviews! Easy? No, but not impossible either.

How to get reviews on Google

To ask is always the best way.

Don’t waste too much time: send your customers a direct e-mail with your request. It is the best and fastest way. There are many ways to get online visibility, and reviews (the new digital “word of mouth”) are one of the most effective. However, there are a few things to consider before hitting “enter” when asking a customer for a review on Google.

Which customers should you ask? It’s not a good idea to ask every customer for a review.

What you want is to get positive reviews: therefore you will only have to ask those who are satisfied with your product or service. Your goal is to increase reviews on Google, but just the positive ones!

You don’t want to risk getting a poor review, so think carefully about the people you want to ask for. A good way to find your brand’s supporters is to stay updated on who is talking about your products on social media. If they are already saying kind words to all their friends and followers, they will be more likely to leave a great review.

Just try it!

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